Establishing Your Practice Brand

Establishing Your Practice Brand

When asked to describe your practice’s brand, what’s the first thing you think of? Your logo? The ads you run? Your Facebook page? If that’s the case, you need an updated idea of what branding is – because those elements are a small part of what makes up your brand....
ACA Medicare Modernization Act – H.R. 2654

ACA Medicare Modernization Act – H.R. 2654

On April 20, 2021, Rep. Brian Higgins (D-NY) reintroduced a bill (H.R. 2654) to modernize Medicare’s Chiropractic coverage. H.R. 2654 is the exact same bill that was previously introduced in 2019 (H.R. 3654), which ultimately died at the end of last session after...